11/10/2023 0 Comments Paypal donate button transparentRegardless of which platform you choose, you’ll want to be very clear on the following:Īm I signing a long-term contract or can I cancel at any time? What to consider before choosing a payment processor They can decline but the field cannot be removed. On the free plan, the giving form asks for a “tip” from donors. The amount of text space available is very limited Since re-branding from AtPay, it is less widely known and not instantly familiar as PayPal You can customize your giving page domain (see an example here: ) It offers recurring giving and some donation history, even on the free plan You can customize your online giving page with your own logo, brand colors, and some text (though it’s limited) The forms are flexible and mobile-friendly Most organizations can be up and running in under an hour if you have all the information you need handy (bank account number, routing number, etc.) Setting up a Snowball account is really simple and quick. They take care of the giving form and processing. With Snowball, you link to your custom giving page from your own website. Snowball Fundraising (formerly AtPay) - Best for beginners who cannot edit their own website and need an externally-hosted donation page. Their Starter Package includes unlimited, customizable multistep and single-step donation forms, event registration, and a whole host of other features to help you attract new donors and increase conversion rates on your online giving page. Unlike PayPal, it also includes additional features like campaign thermometers, design flexibility to add images and impact statements, and is fully customizable to your brand. Qgiv’s donation form (which also doubles as the payment processor) is robust, loaded with features, and allows nonprofits to accept one-time and recurring donations. Qgiv - Best for nonprofits that want recurring giving options, no contracts, and lots of design flexibility PayPal’s default settings can look very impersonal and generic so a little work is needed to customize buttons and forms to feel more native to your website (research is clear: branded donation pages perform better!) (Good news - this can be altered and I explain how right here > PayPal Tutorial) PayPal’s default giving form is severely lacking, offering only one giving amount choice. PayPal is also an option if you are using a Squarespace website and their own donation form PayPal’s dashboard on the administration side is easy to use and understand PayPal offers a wide variety of integration so the chances of it working on your website are high, regardless of your platform PayPal has instant recognition and lots of trust among users PayPal is a donation form + processor all in one tool. PayPal- Best for organizations that have a robust online giving page and just need the payment processing portion. Stripe is relatively straightforward and the processing fees are in line with other processors. You will set up your Stripe account before taking donations and be able to see all of your received donations when you log in to your Stripe account. ![]() Squarespace makes it very easy to add a donation form (and customize it) and then your donor’s payment will be processed by Stripe. Squarespace + Stripe - An easy choice if you have a Squarespace website and are using the donation form tool. ![]() ![]() Donation form/payment processor options for nonprofits Instead, I want to offer four options for the donation form/donor-facing platform to get you started. (And, this post from Qgiv does an excellent job explaining payment processors!) There is no shortage of payment processors so this post won’t attempt to cover all of your options. The vendor you choose has a great deal of power so it’s wise to do your homework and choose a payment processor that allows you the greatest flexibility with the most security. While you are in control of your own donation page and the website experience you deliver, nonprofits are often at the mercy of a payment processor for much of the donor experience. First, what is a payment processor?Ī payment processor executes the transaction by transmitting data between you, the merchant the issuing bank (i.e., the bank that issued your customer's credit card) and the acquiring bank (i.e., your bank). While both are relatively simple to set up, it’s important to understand your options, effectively evaluate the agreement with the company of your choice, and ensure that the donation form your donors ultimately see on your website offers the right options in the most attractive and user-friendly manner. If you are going to offer online giving as an option, there are two major components you’ll need to have in place - the donation form which donors use to enter their gift information and the payment processor behind the scenes that processes the gift and gets the money into your bank account.
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